Business systems
The systems behind the daily work of a business: approvals, data entry, reporting, customer operations, the internal tools nobody sells off the shelf, and the infrastructure underneath all of it. Short, scoped projects that move critical work out of spreadsheets and inboxes — and Verba, our conversation analysis product for organisations that record calls and meetings faster than anyone can listen to them.
Why this exists
Work slows down when a business runs on files, inboxes and unclear ownership.
- Reporting depends on a spreadsheet that one person knows how to repair.
- Approvals happen in email threads, so nobody can say what was decided, by whom, or when.
- The same customer or project exists in three tools, and the three disagree.
- Nobody can name the system of record, so every question becomes a reconciliation exercise first and an answer second.
- Recorded conversations accumulate, and only the handful somebody had time to play back are ever reviewed.
- Client and management reporting is rebuilt by hand every month out of raw exports.
What we fix
Short, practical projects that make an operation easier to run.
Workflow automation
Turn repeated manual steps into tracked workflows with approvals, handoffs and notifications. For work that currently lives in an inbox and depends on somebody remembering the next step.
Internal tools and portals
Build the software the process actually needs — portals, admin panels, entry forms — for when off-the-shelf software fits everything except the way the team works.
Data and system cleanup
Move critical work out of scattered spreadsheets into something structured, searchable and maintainable, and settle which system is the record before anything is built on top of it.
AI where it earns its place
Summarise, classify, search, score or route work with a model where that saves real hours. Where a rule would do the same job more predictably, we say so and write the rule.
System integrations
Connect what the team already runs — CRM, finance, support, reporting — so the same record is never typed in twice and no one has to reconcile two versions of it.
Reporting and dashboards
Operational data as dashboards, scheduled reports and alerts people trust, rather than a monthly export somebody assembles the night before the meeting.
Cloud and infrastructure
Servers, databases, backups, monitoring and access control, with named ownership and a documented handover. Ours, yours, or moved from one to the other.
QA and reliability
Test the workflows that would be expensive to get wrong, so approvals, data and reporting fail loudly if they fail at all.
How we deliver
Practical delivery with ownership stated out loud.
Audit before implementation
The real process is mapped before any tool is recommended, because the tool is rarely the part that is wrong.
Change around live operations
Delivery is phased around the working day rather than staged as one cutover the business has to survive.
Portable and maintainable
Open platforms, documented schemas, named ownership and data that can be handed over. Nothing here is built to be difficult to leave.
European delivery, GDPR-aware
Access control, retention and data handling designed for European operations from the start, not retrofitted after the first audit.
Our product
Verba
Know what happens in recorded conversations without listening to every one of them.
Verba turns recorded calls and meetings into review data a manager can act on: what was discussed, how the conversation went against your own criteria, which objections came up, what has to happen next, and what should go back to a client or to leadership. It is useful the moment it produces something a team acts on — a score, a summary, a report, a follow-up task, or a pattern worth fixing.
What comes back
- Conversation summary
- Scorecard result
- Objections and risks
- Next actions and owners
- Team and individual patterns
- Structured export
Recording
Extracted record
- Summary
- Scorecard
- Objections
- Risk flags
- Next actions
- Owner
- Follow-up date
- Export payload
What it does
Each output is configured against a real review process rather than against a demo.
Score against your own criteria
Apply one scorecard to every recorded conversation, so review covers the whole month consistently instead of the three calls there was time for and whoever happened to review them.
Measure process adherence
Check whether the agreed script, qualification checklist or required wording was actually followed, without a manager sitting through each recording to find out.
Surface objections and risk
Recurring objections, competitor mentions, pricing pushback, commitments made on the call, and the moments that need somebody to follow up.
Extract decisions and next steps
Plain-language summaries carrying the decisions actually made, the open questions, the agreed actions and who owns each one.
Produce client-ready reports
Turn a batch of conversations into a structured report a client, a QA lead or a board can read without hearing any audio.
Export and compare
Push summaries, scores, objections and actions into CRM, reporting or an API workflow, and hold teams, scripts, campaigns and accounts against the same criteria so a pattern reads as a pattern.
Review coverage
Every recorded conversation is reviewed, rather than the handful a manager had time for.
- Reviewed by hand
- Reviewed by Verba
Criteria across teams
The same criteria applied to every team, so a gap reads as a gap instead of as an impression.
- Met
- Partial
- Gap
Recurring themes
Objections and risk signals grouped across the batch, so a pattern becomes countable rather than anecdotal.
Who uses it
Wherever recorded conversations have to become consistent review, coaching, reporting or follow-up data.
Sales and SDR teams
Coaching priorities drawn from the whole call history rather than from the calls a manager happened to sit in on.
Contact centres
Quality review at volume, and service, script or escalation problems visible while they are still this week’s problem.
Outsourcing agencies
Client reporting assembled from real conversation batches instead of rebuilt by hand for every account, every month.
Pharmaceutical field teams
Visit quality, message adherence, objections and follow-up actions reviewed consistently across a dispersed field force.
Quality and compliance teams
The same criteria applied to every conversation, with the evidence kept beside the score rather than in a reviewer’s memory.
Operations and revenue leaders
Patterns in objections, follow-up discipline and stalled work, taken from the conversations themselves rather than from anecdotes.
Evaluation
Test Verba on your own recordings before anyone commits to it.
The evaluation answers one question: does automated review save management time and make conversation review more consistent than the sample a team can get through by hand? Bring a batch, the criteria that matter, and an example of what a good review looks like.
Choose a batch of recordings that reflects ordinary work rather than the best of it.
Define the scorecard, checklist or reporting goal the review has to serve.
Process the batch and shape the output format around your own process.
Compare the results against a manually reviewed sample drawn from the same batch.
Export the summaries, scores, objections, risks and next actions.
Decide whether to roll out, connect systems, or move to a private deployment.
How we work
Start with the process, then choose the technology. In that order.
Audit the real process
We map where the work happens today, which files and tools genuinely matter, and where the hours actually go.
Choose the right fix
Sometimes the answer is automation, sometimes an integration, sometimes software that does not exist yet, sometimes clearer infrastructure ownership. Sometimes it is deleting a step, and we will say so.
Build without disruption
Delivery is phased so the business keeps running while the systems around it improve, and nothing is switched over blind.
Support after launch
We host, monitor, maintain and improve it — or hand it over documented and running, if that is what you would rather own.
Deployment and data control
Recordings carry customers, patients, employees and clients. Where they are processed is a procurement question before it is a technical one, so it stays your decision.
Cloud, private cloud, hybrid or self-hosted
Chosen against your data rules and your procurement process rather than against ours.
Recordings stay inside your boundary
Audio and the analysis derived from it remain wherever your organisation has approved them to be, including entirely on your own hardware.
GDPR-aware handling
Retention, access and review workflows structured for conversation data from the first design conversation onward.
Security review before rollout
For a serious evaluation we walk your team through the deployment and the data flow before anything is switched on.
A real exit path
Open formats, documented schemas and an export that contains everything. Leaving is a supported operation, not a negotiation.
Pick the process that costs the most
Tell us which part of the operation costs the most time today — an approval stuck in email, two systems that disagree, a report rebuilt every month, or a pile of recordings nobody has time to review. We will tell you whether it needs automation, an integration, software, better infrastructure, or nothing at all.
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